LONDON, UK – April 26, 2007 – dotMobi, the company behind the first and only Internet address designed specifically for mobile phones, today announced that its CEO, Neil Edwards has been elected as Vice Chairman for the new Europe, Middle East and Africa (EMEA) Chapter of the Mobile Marketing Association (MMA) www.mmaglobal.com.

The MMA EMEA’s charter is to build a sustainable ecosystem for the mobile marketing industry in the EMEA region, while protecting the consumer experience. It also announced today the creation of the EMEA board, including a new board of directors and Executive Committee. Neil joins the new MMA EMEA chapter, which brings together more than 150 brands, agencies and mobile marketing industry players in the region under the Chairmanship of Richard Saggers, Head of Mobile Advertising for Vodafone Group.

“The launch of the MMA EMEA chapter is a significant milestone, marking another exciting step in the development of the region’s mobile marketing industry,” said Laura Marriott, President of the MMA. “dotMobi’s CEO Neil Edwards is a great addition to the team in the Vice-Chairman role and we look forward to leveraging his expertise to help grow the association and industry in the region.”

Neil Edwards, CEO, dotMobi says, “The best way forward for mobile marketing in Europe is industry collaboration. I am pleased to join as Vice-Chairman of the MMA EMEA board and work alongside industry peers to help achieve a common goal – a sustainable mobile marketing environment in Europe.”
In addition to Neil Edwards, the 2007 MMA EMEA Executive Committee includes:

• Richard Saggers, Head of Mobile Advertising, Vodafone Group (Chairman)
• Alberto Benbunan Garzón, Biz Dev Director, Mobile Dreams Factory (Treasurer)
• Sixto Arias, Chairman MMA Spain & Title Havas Media Interactive (Secretary)
• Daniel Rosen, Group Head, AKQA Mobile (Director at Large)
• Laura Marriott, President, MMA Global

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/wfsection/article.php?articleid=501

About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit: http://mtld.mobi.Visit the dotMobi blog at http://blog.mobi.

For more information, please contact:
Vance Hedderel
dotMobi (mTLD Top Level Domain, Ltd.)
+1-703-485-5563
vhedderel@mtld.mobi