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Mobile ad spend and mobile web usage surging in Brazil, Russia, India and China

jfoley — Thu, 21 Apr 2011 09:15:15 +0000

Brazil, Russia, India and China, also commonly known as B.R.I.C are the countries with emerging markets seeing rocketing growth in their mobile web usage causing an increase of their mobile ad spending. eMarketer has made the projection that India, Russia and Brazil’s mobile ad spending will remain relatively low, however, by 2012 the Chinese market will potentially see in excess of $700 billion in mobile ad spending. Further more, in four years, the figure could raise as high as $1.4 billion.

From 2012 to 2015, eMarketer believes, Brazil, Russia, India and China will see double-digit annual growth in mobile ad spend and mobile usage. Read More at Mobile Marketing Watch.

Business in Motion

vance — Wed, 23 Feb 2011 15:53:18 +0000

Entrepreneur author Dan O'Shea outlines the challenges business have with the mobile Web and a variety of resources that can assist them in going mobile, including dotMobi's goMobi and the .mobi domain.

O'Shea provides several case studies but focuses on Bigfishtackle.mobi. According to the article, "Bigfishtackle.mobi was among the first sites launched with dotMobi's help. Though the site does see some unique visitors, Hodgdon says the crossover from the regular website has been especially notable, with about 40 percent of website visitors crossing over to the mobile-optimized version. That's a lot of impact for a project that cost its website proprietor little more than $8,000."

dotMobi's Pinky Brand is quoted several times in the article, including, "Mobile is what a lot of consumers use to look for businesses right now. In truth, every business already has a mobile website because your website can be seen on mobile phones. It's just that the businesses may not know how bad it looks on a mobile phone."

Read the full Entrepreneur article.

TravelOnTheGo.Mobi Marketing

vance — Fri, 14 Jan 2011 15:25:13 +0000

In this article, Ian R. Clayton offers an anlysis on branding a mobile travel service.

As he states, "We have completed our research and launched our travel 'on the go' mobile website for travel brands. The website, which is best viewed with a smartphone, is http://travelonthego.mobi."

"The first question we asked," he continues, "was should we build mobile apps or mobile websites. That was really a no-brainer, because apps have no place replacing websites. The second question was should we go with the crunch approach, rendering regular websites into tiny version of the same for mobile devices. Thirdly we wondered should we use .mobi or .com. The .com is most popular, but the .mobi has some special appeal."

He added, "This last question is extensively documented on our hub page at http://hubpages.com/hub/travel-on-the-go."

Read the full article on the Ian R. Clayton on Travel Technology blog.

Why a mobile app does not make sense

vance — Mon, 27 Dec 2010 12:00:57 +0000

In this article, the author notes that the mobile Web is superior to apps for marketers because, "The mobile Web is intrinsically more searchable, discoverable, measurable and testable – ultimately providing greater ROI for mobile initiatives with less effort and complexity."

The specific reasons for this include:

The common code base makes transferring the efficiencies of the desktop experience to mobile platforms so much easier.
HTML5, which makes creating device-independent content strategies a reality.
Mobile sites obfuscate the need to participate in app stores, removing the barrier to entry and discoverability issue.

Read the complete article at Mobile Marketer.

ComScore study: Nearly half of Europeans have received an SMS ad

vance — Fri, 17 Dec 2010 15:33:30 +0000

Approximately one quarter of subscribers recalled seeing an ad on their mobile phones while browsing the Internet or in an app on their mobile device. The percentage of subscribers who reported seeing a mobile ad was much higher among smartphone owners, with fully one-half saying they had seen an advert.

To read the full story, go to MobiAD.

Nielsen: 13% of U.S. Consumers are Banking via Mobile Phone

vance — Mon, 22 Nov 2010 17:24:50 +0000

The numbers of U.S consumer who are banking via mobile is relatively small; however, growth has started to see the group have noticeable presences. according to a new study from Nielsen.

The findings saw that 13.2% of households accessed their bank account through a mobile device in the second quarter 2010, in contrast to 20.8% who accessed their accounts via bank call centers. The mobile share has risen from 11.6% in the first quarter while call center access has remained relatively flat quarter-over-quarter.

Is the Mobile App-pocalypse Coming?

vance — Thu, 18 Nov 2010 18:26:33 +0000

Here and now, mobile apps are in – and they will continue to play there part over the coming years. Alas, it is extremely likely that your mobile web browser will go beyond what apps can offer, thanks to HTML5 (the next evolution of the markup language that supports almost every website in existence).

In a recent report from Borrell Associates, Preparing for the App-pocalypse, says, "The improved power and platform-spanning convenience of HTML5 may relegate apps to the fringes of the [mobile] space."

This echoes what other mobile experts and analysts have been saying.

In July, Impact Mobile President Gary Schwartz told Mobile Marketer: "Apps are moving to the super app: the mobile browser. It happened on the desktop from widgets to browser. Now we are seeing this in an accelerated fashion with mobile thanks to HTML5."

Forty-one Percent of Merchants See Positive ROI from Mobile Commerce

vance — Thu, 18 Nov 2010 16:51:04 +0000

The facts and figures have been compiled in a recent FitForCommerce survey and I’m happy to report that 41 percent of retailers and merchants have noticed a positive return on investment from mobile commerce, sadly 32 percent of retailers and merchants have not measured their ROI and it is quite possible that they don’t know how.
Dan Butcher interviewed Jill Dvorak, Washington-based senior consultant at FitForCommerce, about best practice for retailers and merchants in the mobile space. Here is what she had to say:

Read the complete interview at Mobile Commerce Daily.

Mobile Services Poised to Have Significant Impact on Healthcare

vance — Wed, 17 Nov 2010 01:19:00 +0000

A Euro RSCG Life 4D study found that there is a bright future ahead for mobile health and wellness smartphone applications. Of the smartphone user surveyed, 44 percent indicated that in the future they intend to use more mobile health and wellness applications. Euro RSCG are also of the option that consumer will be more reliant on the mobile and social tools made available for health management. .

“For health marketers, mobile presents a blur between marketing and the provision of care,” said Larry Mickelberg, chief digital officer, Euro RSCG Life Worldwide, New York. “Marketers can't just promote in the mobile space, they have to offer real help to patients. There is no doubt that mobile services are poised to have a significant impact on healthcare in the United States. The issue is not whether, it’s when and how it will happen, and who will make the run. We believe mobile has both an opportunity and a responsibility to become an integral part of the healthcare system."

Read the complete article at Mobile Marketer.

Retailers Can Increase Engagement 85 Percent via Mobile Site Optimization

vance — Wed, 17 Nov 2010 00:51:47 +0000

Retailers can increase consumer engagement 85 percent by having a mobile-specific website, according to a report by Brand Anywhere and Luth Research Inc. The Mobile Omnibus Survey found that nearly one in two consumers are more likely to do business with a retail store if the store has a mobile website.

“We think the key finding is that retailers have an amazing opportunity to engage consumers on the mobile Web, and to date very few are taking advantage of it,” said Dan Flanegan, managing partner at Brand Anywhere, San Diego, CA. “The consumer demand is there — one in two expressing the preference to shop with a mobile Web-enabled retailer is huge.

Read the complete article on Mobile Commerce Daily.