In a recent article published in Fierce Mobile Content, Louis Gump vice president of mobile at CNN, talks about CNN’s mobile strategy to date. Louis acknowledges that both mobile web and the native apps are of vital importance in their mobile strategy and identifies what each brings to the table;

“mobile Web is something where you can build once and serve many, so we have some sections up on mobile Web time from time that we simply don't build into our apps because of the transitory nature of those sections. So I think mobile Web is a little more flexible.”

When Louis was questioned about what kind of traffic CNN was seeing, and what were the most popular mobile platforms for CNN? The response and figures were staggering.

“mobile Web is critically important and the hub of our mobile business. In that area, according to Nielsen in February, the CNN digital network reached about 17.5 million unique users--so lots of usage.”

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Read more at Fierce Mobile Content.