Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons. Read more...

Mobile marketing for homebuilders is becoming more affordable and effective with QR Codes, which enable builders to create an interactive experience Read more...

“BIA/Kelsey forecasts local search advertising revenues to increase from $5.1 billion last year to $8.2 billion by 2015.” Read more...

"The most successful iPhone app project, which becomes viral enough to be passed around to every user on the platform, would only ultimately reach only 7% of the total mobile market. A mobile website or mobile web app, on the other hand, has the potential to reach 100% of mobile web users." Read more...

A smaller screen hurts comprehension for many reasons one of which is users can see less at any given time. Thus, users must rely on their own highly fallible memory when trying to understand anything that's not fully explained within the viewable space. Less context = less understanding Read more...

If you have a web presence, you also have a presence on the mobile web by default. This means that you have to start thinking about how your existing web site performs when viewed in mobile browsers. Read more...

dotMobi says businesses should keep in mind three factors when developing a mobile website: the site needs to be able to detect when mobile users are accessing it; it needs a way to adapt content to a mobile format; and it needs a way to present that mobile-ready content. Read more...

"We chose .mobi and it has been the right decision on a number of counts. Most notably, thousands of Search Engines and Mobile Directories use the ICANN information on new dotmobi sites ... We needed a name that would be: Easy to recall, easy to type on a mobile keypad, would convey the intent and be a good name to represent travel suppliers, a good name for Travel Brands and their mobile websites." Read more...

The PC Web experience trained us to think that time spent on a site is a positive measurement, but time spent on a site from a mobile perspective may not always be a positive factor. It may be due to confusion or slow load times. That’s where more qualitative measurements come in. Read more...