Brazil, Russia, India and China, also commonly known as B.R.I.C are the countries with emerging markets seeing rocketing growth in their mobile web usage causing an increase of their mobile ad spending. eMarketer has made the projection that India, Russia and Brazil’s mobile ad spending will remain relatively low, however, by 2012 the Chinese market will potentially see in excess of $700 billion in mobile ad spending. Further more, in four years, the figure could raise as high as $1.4 billion.
From 2012 to 2015, eMarketer believes, Brazil, Russia, India and China will see double-digit annual growth in mobile ad spend and mobile usage. Read More at Mobile Marketing Watch.