More than 100 million U.S. cell phones will be Web enabled by 2011, almost double from two years ago. Experts predict that, by 2013, more than half of all phones in the U.S. will be Web enabled.

Mobile strategy is critical to revelant communication strategy, including mobilizing websites to make them easier to browse in small screens, and integrating an SMS strategy into marketing plans, similar to how e-mail is currently being used. An SMS strategy is important because the response time and response rates to text messaging, compared to e-mail, are almost 40% higher. 

Right now is the time to grab the .mobi domain name -- for example, edgemedia.mobi  is what we have secured for our agency. The .mobi somain is recognized as short for the mobile Web, or websites viewed on mobile devices. You can visit espn.mobi for a good example. When ESPN launched their mobile site, they increased overall Web traffic by more than 30%!

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