Marketers are in an ecosystem where mobile and social is becoming intertwined. Monthly visits to social networking sites have risen to 76 percent of the online adult population today – up from 54 percent in 2008, which is a relative increase of 42 percent.

According to Experian, mobile offers marketers a new avenue for connecting with those who are less receptive to advertising via other media. John Fetto, Montreal-based senior marketing manager for Experian Simmons stated,

“Because mobile is such a personal medium the information we can know about consumer behavior is also very personal,” he said. “I think also adding tracking and location information can provide marketers with a more meaningful way to connect with consumers.”

Read more at Mobile Marketer