Retailers can increase consumer engagement 85 percent by having a mobile-specific website, according to a report by Brand Anywhere and Luth Research Inc. The Mobile Omnibus Survey found that nearly one in two consumers are more likely to do business with a retail store if the store has a mobile website.

“We think the key finding is that retailers have an amazing opportunity to engage consumers on the mobile Web, and to date very few are taking advantage of it,” said Dan Flanegan, managing partner at Brand Anywhere, San Diego, CA. “The consumer demand is there — one in two expressing the preference to shop with a mobile Web-enabled retailer is huge.

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