According to a new survey by miBuys, women want the entire mall on their mobile. Such is their desire for retail promotions that women are keen to try out all sorts of mobile phone services.

"This research sends a clear message to advertisers that women are already engaged and eager to explore new mobile services. It also supports our belief that mobile phones and devices can already play a significant role in connecting retail brands with their customers," said Mark Bamber, CEO of miBuys.

Despite the majority of promotions currently in circulation centering on food and dining related activities, this isn't the most attractive to women. Unsurprisingly perhaps, retail is top of the type of offers women are interesting in receiving on their mobile phones (53%) followed by concerts/events (21%), dining (16%) and cinema (7%).

"It is perceived that women are only just embracing mobile services, but the truth is they're already well beyond this point and now want access to the entire high street through their phone," added Bamber.

Read more at BizReport.