WTA hosts regional award ceremonies around the world to underline excellence in the travel and tourism industry, and brings together the leaders of the industry as well as the global media.

Over 3,500 guests travelled to the events in five continents to attend the 2009 ceremonies. worldtravelawards.mobi is therefore tailored specifically to the needs of mobile users visiting WTA events, allowing them to have easy and immediate access to information on the events, maps of the venue, as well as other important information such as winners’ lists, news and photos. The portal is accessible via all internet-enabled mobile phones.

Kelly Footit, World Mobi, Head of Development, says: “The launch of worldtravelawards.mobi will make the awards increasingly accessible to both travel industry professionals and the general public on the move.”

"The mobile internet has changed the way the travel industry does business by empowering consumers with tools to search, plan, book and share their holidays instantaneously. The mobile internet is a new marketing channel that is predicted to generate $150 billion by 2011."

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